In January 2019, the University of Massachusetts Amherst completed a significant expansion of its Isenberg School of Management. This project, known as the Business Innovation Hub, added 70,000 square feet to the existing facility. Designed by Bjarke Ingels Group (BIG) in collaboration with Goody Clancy, the expansion aimed to enhance the educational environment for students and faculty alike. UMass Amherst+6Isenberg School of Management+6Designboom+6
The Business Innovation Hub was conceived to address the growing needs of the Isenberg School. The expansion included:
A 5,000-square-foot learning commons that also serves as an event center.
Flexible classrooms equipped for both in-person and distance learning.
Innovation labs and advising spaces.
An expanded career center with 15 interview suites.
A 42-seat business analytics lab with advanced technology.
Faculty offices and administrative workspaces.
A central courtyard designed for collaboration and relaxation. Designboom+10Isenberg School of Management+10Isenberg School of Management+10UMass Amherst+5UMass Amherst+5Architectural Digest+5Designboom
The design focused on creating spaces that encourage interaction, collaboration, and adaptability to future needs.
1. Integration with Existing Structures
The new addition was designed to wrap around the north and northeast ends of the existing Isenberg building, effectively unifying the original 1964 structure and the 2002 Harold Alfond addition. This integration created a cohesive campus environment, facilitating easier navigation and fostering a sense of community. UMass Amherst+4UMass Amherst+4UMass Amherst+4
2. Emphasis on Collaboration
The architects conducted numerous interviews with students, faculty, and staff to understand their needs. This feedback led to the creation of "collision spaces"—areas designed to promote spontaneous interactions. Features like the learning commons, open stairways with seating, and accessible meeting rooms support this collaborative ethos. Isenberg School of Management
3. Sustainable Design
The project achieved LEED Gold certification, reflecting its commitment to sustainability. Notable features include:
30% reduction in overall energy use compared to baseline designs.
Use of regional and recycled materials.
Water-efficient landscaping and plumbing fixtures.
Maximized access to natural light and exterior views. AEC Cafe+4UMass Amherst+4UMass Amherst+4
1. Balancing Aesthetics and Functionality
The building's distinctive copper-clad façade and looping design make it a campus landmark. However, such unique architectural elements can present maintenance challenges over time, particularly as materials weather and age. Architectural Digest
2. Adapting to Technological Advances
While the classrooms were equipped with advanced technology at the time of construction, the rapid pace of technological change means that ongoing updates are necessary to keep facilities current and effective for modern teaching methods.
3. Ensuring Flexibility for Future Needs
The design aimed for flexibility, but as educational practices evolve, spaces may need further adaptation. Ensuring that areas like the learning commons and innovation labs can accommodate new teaching styles and student needs is an ongoing consideration. Architectural Digest+1Designboom+1
1. Importance of Stakeholder Engagement
Involving students, faculty, and staff in the planning process ensured that the new spaces met actual needs, leading to higher satisfaction and better utilization of the facilities.
2. Value of Sustainable Practices
Achieving LEED Gold certification not only benefits the environment but also results in long-term cost savings through energy and water efficiency.
3. Need for Ongoing Evaluation
Post-occupancy evaluations can help identify areas for improvement, ensuring that the building continues to serve its users effectively as needs change over time.
The Isenberg School of Management's expansion serves as a case study in thoughtful design and planning. By focusing on collaboration, sustainability, and adaptability, the project has created a dynamic environment that supports the evolving needs of its academic community. Continued attention to maintenance, technological updates, and user feedback will be key to its long-term success.