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Blueprints or Battlegrounds: Why Standardization Decides the Outcome

Written by Michael Malloy | Apr 22, 2025

In the world of large-scale capital projects—like building a new hospital wing, updating a stadium, or creating a university research center—there are many moving parts. These projects take a long time, cost a lot of money, and involve many different people. When a project gets this big, it becomes harder to keep everything on track. That’s where standardization comes in.

Standardization means making a set of rules or steps that everyone follows. It’s like a playbook. Everyone knows what to do, when to do it, and how to do it. For some teams, this can mean using the same tools, steps, and checklists on every project. But there are times when projects are so unique that some customization is needed. So the question is: when do you stick to the playbook, and when do you change the plays?

Why Standardization Matters

Standardization brings order to complex projects. When people from different teams, companies, or even time zones are all working on the same goal, it helps to have clear, simple ways of doing things. Standardization keeps projects organized and makes them easier to repeat. It can also lower costs, save time, and reduce mistakes.

Think of it like a recipe. If you follow the same steps every time, the cake will come out the same way. You don’t have to guess how long to bake it or how much sugar to use. In construction and planning, it’s similar. Standardized processes help teams avoid guesswork and work faster with fewer problems.

Standardization also helps with training. When new team members come on board, they don’t have to learn everything from scratch. They just follow the standard process. This makes it easier to grow a team or manage turnover. And when everyone is working the same way, it's easier to find and fix problems.

When Customization Makes Sense

Of course, no two capital projects are exactly alike. A new student center in California will be different from a hospital expansion in Ohio. Local laws, climate, land conditions, and community needs all play a role. That’s why customization is sometimes necessary.

Customization means adjusting plans, tools, or workflows to better fit the project. It allows teams to respond to unique needs without being stuck in a one-size-fits-all process. For example, maybe a school wants to focus on sustainability and needs more planning time to choose eco-friendly materials. Or maybe a stadium project has to be completed in phases so the building can stay open during construction.

Customizing parts of a project can help teams stay flexible. It also shows respect for local needs and can lead to better outcomes for the community. But too much customization can slow things down, cause confusion, or make it hard to learn from one project to the next.

Finding the Right Balance

The best teams know how to balance standardization and customization. They build a strong foundation using standard processes but allow room to adjust for unique challenges. This balance can be hard to find, especially for organizations that handle many projects at once.

One way to think about it is like building blocks. The base blocks stay the same on every project—like budgeting steps, approval processes, or safety checks. Then, smaller blocks can be added or moved depending on the project's needs. This way, the project has structure but is still flexible.

Organizations that manage a lot of capital projects often benefit from creating a standard operating procedure, or SOP. An SOP is like a guidebook that explains how to do each part of the project, from start to finish. When made well, an SOP gives teams a shared language and way of working. It helps everyone stay aligned, even when the details of the project change.

How Software Supports SOPs

This is where software can play a helpful role. When an organization uses software to manage its capital projects, it becomes easier to build and follow an SOP. Software can help track progress, assign tasks, store documents, and give updates in real time. This keeps everyone on the same page.

More importantly, good software allows both standardization and customization. It can provide templates and workflows that act as the standard. But it can also let teams adjust parts of the process when a project needs something special. This means teams don’t have to choose between being organized and being flexible—they can be both.

For example, one project might use a pre-set timeline that fits most campus projects. But another project might need extra review steps because it’s being funded by a state grant. The right software helps teams make those changes without losing sight of the bigger picture.

Software can also collect data from past projects, showing what worked well and what didn’t. This helps improve the SOP over time. It’s like a learning loop: the more projects you do, the better your process becomes.

Long-Term Payoff

Large capital projects are always going to be complicated. But organizations that learn how to standardize the right things—and customize the right things—set themselves up for long-term success. They move faster, work smarter, and waste less time on confusion or errors.

Standardization isn’t about doing everything the same way. It’s about creating a strong base so projects don’t have to start from scratch every time. Customization isn’t about breaking the rules. It’s about making smart choices when the situation calls for something different.

Getting this balance right doesn’t just make life easier for project managers. It protects budgets. It helps teams communicate better. It makes handoffs smoother and builds trust between departments. It even lays the groundwork for innovation—because when teams aren’t bogged down by chaos, they can focus on improving how things get done.

Capital projects are built to last. The way we manage them should be, too.